Last year, Kat Von D released a limited-edition shade of Everlasting Liquid Lipstick in a warm brick red to benefit Project Chips, and after a long year, the shade is back! Project Chimps is a nonprofit organization that rescues chimpanzees from being used in private biomedical research and helps them retire to a sanctuary.
Twenty percent of each sale will benefit the charity and help these chimps who were formerly used for animal testing. Wearing red matte lipstick has never been so charitable! The shade was inspired by the color of a chimpanzee and is available now on katvondbeauty.com exclusively. But just like any of Kat Von D’s products, the Everlasting Liquid Lipstick in Project Chimps ($20) will sell out fast, so what are you waiting for?!