Ever heard that if you looked at the color yellow for too long, you might begin to feel anxious or irritated? Or that babies are more likely to cry in yellow rooms and a colleague sporting the color would be judged deeply? Or considered a coward?
The rumors are out there, and have been for some time.
If you Google search “How yellow affects your mood”, amid positive reviews of the color, a plethora of websites will also appear that warn against yellow’s agitating qualities.
“That’s absolutely not true,” said Leatrice Eiseman, color specialist and executive director of the Pantone Color Institute, which helps companies decide which colors are best for their brands or products.
Eisman knew the originator of that rumor, she said, adding that “he is now long dead.”
His name was Carleton Wagner, and he ran a school for people interested in color, she said.
“Yellow was not his favorite color and he did all he could to disparage the use of it, but that was strictly from a personal standpoint, and it’s taken on a life of its own,” Eiseman said.
In fact, yellow mostly has the opposite effect on people, she argued.